Amazon DSP Advertising Solutions to Grow Your Brand
Get the elite Amazon DSP advertising experts who actually grow your business beyond the marketplace. Mint Your Store provides full Amazon DSP advertising services, which have helped clients dominate both on and off Amazon by:
✅ 143% Average ROAS Increase
✅ 32% Increase in New-to-Brand Customers
✅ $35M+ in Managed Amazon DSP Ad Spend
✅ 9.8/10 Client Satisfaction
ATTENTION AMAZON SELLERS
Standard Amazon PPC only targets shoppers actively searching on Amazon. But that’s only 10% of your potential buyers! The other 90% are out there—browsing websites, watching streaming TV, reading content—completely unreachable through your current advertising.
Every day you ignore Amazon DSP advertising is another day you’re:
❌ Surrendering valuable customers to competitors
❌ Missing out on remarketing opportunities to convert abandoned carts
❌ Paying premium CPCs for overcrowded keywords
❌ Limiting your brand to Amazon’s walled garden
While you’re fighting tooth and nail for visibility on Amazon’s crowded marketplace, your smartest competitors are quietly capturing audiences outside Amazon using Amazon DSP ads.
The brands crushing it with Amazon DSP advertising all share one secret: they’ve partnered with an expert Amazon DSP agency that knows exactly how to leverage this complex platform.
WHAT OUR AMAZON DSP ADVERTISING SERVICES INCLUDE
Our Amazon DSP services combine programmatic expertise with strategic targeting to deliver sustainable growth both on and off Amazon.
AMAZON DSP CAMPAIGN MANAGEMENT
Every DSP account we manage receives customized audience strategies from specialists trained specifically in Amazon's demand-side platform. Our approach uses Amazon's exclusive shopper data to find your ideal customers wherever they browse online.
Our in-house design team creates scroll-stopping display ads and video content specifically engineered for Amazon DSP advertising campaigns, tested and optimized for maximum click-through rates.
PROGRAMMATIC INVENTORY MANAGEMENT
We strategically place your Amazon DSP ads across premium websites, streaming TV services, and mobile apps where your ideal customers spend time, maximizing exposure while maintaining strict brand safety protocols.
ANALYTICS & PERFORMANCE REPORTING
Our comprehensive reporting system delivers actionable insights on your DSP advertising Amazon performance, including detailed attribution modeling that connects off-Amazon impressions to on-Amazon sales.
NEW-TO-BRAND CUSTOMER ACQUISITION
Our specialized Amazon DSP advertising strategies focus on capturing customers who have never purchased your brand before, expanding your customer base rather than simply retargeting existing buyers.
AUDIENCE TARGETING & SEGMENTATION
Our data scientists have developed proprietary audience models that target high-intent shoppers with surgical precision. We identify and segment audiences based on purchasing behavior, browsing patterns, and competitive analysis.
Get Results—Not Just Reports
Before MYS : $32,000/month in ad spend with 42% ACOS
After MYS (3 months) : $45,000/month in ad spend with 28% ACOS
Result : 122% increase in PPC sales while improving profitability
AMAZON DSP ADVERTISING SERVICES
The most successful Amazon brands are aggressively expanding their reach through Amazon’s demand-side platform. If you’re selling on Amazon without leveraging Amazon DSP ads, you’re fighting with one arm tied behind your back.
At Mint Your Store, our Amazon DSP advertising services aren’t just about “running some banner ads” — it’s a precision-targeted strategy designed to find your ideal customers before your competitors do.
This is the level of programmatic expertise only a specialized Amazon DSP agency can deliver — one that understands both the technical capabilities of the platform and the strategic approach needed to drive measurable business growth.
Here’s exactly what our Amazon DSP agency delivers:
Exclusive Amazon Shopper Data Access
We leverage Amazon’s treasure trove of purchase intent data — something no other ad platform can provide — to target shoppers who are actively buying products like yours.
Surgical Audience Segmentation
We create hyper-targeted audience segments based on actual shopping behavior, not just demographics, ensuring every impression reaches someone likely to purchase your products.
Complete Funnel Management
From awareness to consideration to purchase, we strategically position different ad formats to guide potential customers through your sales funnel, maximizing conversion at every stage.
Strategic Off-Amazon Targeting
Our Amazon advertising DSP experts deploy your ads across premium websites, mobile apps, and streaming services where your ideal customers spend their time, creating brand awareness that translates to sales.
Advanced Attribution Modeling
Our sophisticated tracking system connects the dots between off-Amazon impressions and on-Amazon sales, delivering clear ROI metrics for your Amazon DSP advertising investments.
AMAZON DSP AUDIENCE TARGETING
Most sellers are blind to 97% of potential customers because they only target shoppers already on Amazon. The real gold mine is reaching high-intent buyers before they even open Amazon’s app.
When masterfully executed, Amazon DSP advertising can target customers based on actual purchase behavior, browsing history, and even competitor interactions — something no other advertising platform offers.
Our Amazon DSP audience targeting expertise includes:
In-Market Buyer Targeting
Our system identifies and targets shoppers actively searching for products in your category, reaching them at the perfect moment of consideration when they’re most likely to convert.
Look-alike Audience Expansion
We use your best customer profiles to find thousands more shoppers with identical buying patterns. This technique has expanded our clients’ customer base by an average of 43% annually.
Cart Abandonment Recapture
Our specialized retargeting sequences follow shoppers who viewed your products but didn’t purchase, using strategic messaging to overcome objections and recapture lost sales.
Lifestyle Audience Segmentation
We analyze thousands of customer behavior patterns to create precise audience segments that match your ideal buyer personas. Our targeting models have consistently identified high-conversion audiences that standard demographic targeting misses completely.
Competitive Conquest Strategy
We deploy targeted amazon dsp ads to shoppers actively researching or purchasing your competitors’ products. This strategy has helped our clients capture 18-27% of their competitors’ customer base within 120 days.
Mint Your Store Offers The Best Amazon DSP Agency Services
Let’s understand what makes us the better choice for Amazon DSP advertising services.
| Feature/Service | Mint Your Store | Typical Agency |
|---|---|---|
| Full Amazon Strategy Integration | ✅ | Sometimes |
| New-to-Brand Focus | ✅ | Limited |
| Creative Development | ✅ | ✅ |
| DSP + PPC Integration | ✅ | ✅ |
| Competitive Conquest Strategy | ✅ | ✅ |
| Cross-Platform Campaign Management | ✅ | Limited |
| Dedicated DSP Specialist | ✅ | ✅ |
| Audience Segment Testing | ✅ | Limited |
| Custom Audience Creation | ✅ | Limited |
| ROAS Guarantee | ✅ | Rarely |
| Transparent Reporting | ✅ | Limited |
| Weekly Optimization | ✅ | Rarely |
Effective Amazon DSP Advertising Requires EXPERT Strategy
After helping hundreds of sellers succeed with Amazon DSP Ads, Mint Your Store has developed a bulletproof approach that consistently delivers results. Here’s how we do it:
STRATEGIC AUDIENCE TARGETING
We don’t just target basic demographics—we build sophisticated audience segments that:
- Identify high-intent shoppers based on actual purchase behaviors
- Create strategic conquest targets to capture competitor traffic
- Develop lookalike audiences from your highest-value customers
- Implement progressive targeting that follows the customer journey
WEEKLY OPTIMIZATION PROTOCOL
Our weekly Amazon DSP advertising optimization process includes:
- Performance analysis across 17 critical KPIs
- Bid adjustments based on real-time performance data
- Creative rotation to prevent ad fatigue
- Placement optimization for maximum visibility
- Budget reallocation to highest-performing segments
- Competitive intelligence gatherin
PRECISION CREATIVE DEVELOPMENT
Beyond basic banner ads, we create strategic creative assets that:
- Capture attention in cluttered environments
- Communicate your unique value proposition instantly
- Address objections before they form
- Create emotional connections with potential customers
- Drive specific actions based on funnel position
ADVANCED DSP TACTICS
Beyond the basics, we implement sophisticated Amazon advertising DSP strategies:
- Strategic retargeting sequences
- Cross-device targeting coordination
- On-Amazon/Off-Amazon messaging alignment
- Video and display coordination
- Seasonal adjustment strategies
- New product launch amplification
- Brand defense positioning
The 8-STEP Amazon DSP Advertising Process
Partner with an expert Amazon DSP advertising team that goes beyond basic tactics. We transform underperforming campaigns into conversion machines with precision strategies tailored to scale your Amazon business efficiently.
In-Depth Account & Product Analysis
We start by conducting a thorough analysis of your Amazon business, including product performance, current advertising strategies, and competitive positioning. This foundational assessment identifies your unique advantages and opportunities for expansion through Amazon DSP advertising.
Comprehensive Audience Research
Our data team analyzes your current customer base, researches your ideal buyer personas, and maps the customer journey to create strategic audience segments designed to maximize your advertising impact. We identify high-value segments your competitors are likely missing.
Custom DSP Strategy Development
Based on your specific products, competitive landscape, and growth goals, we create a tailored Amazon DSP advertising strategy designed to reach perfect-match customers across the internet. This includes custom audience targeting, placement strategy, and budget allocation plans.
Strategic Creative Development & Testing
We develop multiple creative concepts specifically engineered for your target audiences, creating variations for different funnel stages and audience segments. Our in-house design team crafts compelling visuals that stop scrollers and drive clicks, systematically testing to identify the messaging and visuals that drive maximum engagement.
Technical Implementation & Tracking Setup
Our technical specialists implement precise tracking parameters and attribution models that connect off-Amazon impressions to on-Amazon sales. This crucial step ensures you can see exactly how your DSP investment gives you revenue growth and new customer acquisition.
Campaign Launch & Initial Optimization
We methodically launch your campaigns with careful monitoring during the critical first 14 days, making swift adjustments to placements, bids, and audience segments based on initial performance data. This early optimization phase establishes performance benchmarks and identifies quick wins.
Ongoing Performance Optimization
Our specialized team monitors your Amazon DSP Ads daily, performing weekly deep-dive analyses to make data-driven adjustments to audience targeting, creative elements, and bid strategies. This ensures continuous performance improvement and maximum return on ad spend.
Strategic Scaling & Expansion
Once we've established high-performing campaigns, we strategically expand your audience reach, test new creative approaches, and increase investment in winning strategies.
Mint Your Store No-Risk Guarantee
We’re so confident in our ability to improve your Amazon DSP advertising performance that we offer this industry-leading guarantee:
If we don’t increase your ROAS within 90 days, we’ll work for FREE until we do.
No other Amazon DSP agency makes this promise because no other agency has our proven system and track record of success.
Loved by Amazon Sellers Worldwide
Laura T.
"Mint Your Store's Amazon DSP advertising services completely transformed our business. After struggling with standard PPC for years, their DSP strategy helped us reach customers we never knew existed. Our sales increased by 167% in just 90 days."
Thomas K.
"I was skeptical about DSP because of the higher minimum spend, but the MYS team showed me exactly how to make it work. Their targeting strategies found customers that our competitors couldn't reach, and now we're the category leader."
Kaushal R.
"When traditional PPC stopped delivering results, we turned to Mint Your Store for Amazon DSP advertising. Their team created a conquest strategy that specifically targeted our competitors' customers, and our new-to-brand purchases increased by 213% in the first quarter."
Frequently Ask Questions(FAQ’s)
Amazon DSP (Demand-Side Platform) advertising is a programmatic advertising platform that allows you to reach customers both on and off Amazon through display, video, and audio ads. Unlike standard PPC, which only targets active Amazon shoppers, DSP reaches audiences across the web, on streaming services, and other digital platforms based on shopping behavior and interests.
Yes, Amazon typically requires a minimum monthly spend of $5,000 for self-service access. However, through Mint Your Store’s managed service, you can access Amazon DSP with a lower minimum budget while benefiting from our expertise and consolidated buying power.
For meaningful results with Amazon DSP ads, we recommend a minimum monthly budget of $5,000, with many of our clients investing $10,000-$30,000 monthly as they scale their results. The platform requires sufficient data to optimize effectively, and smaller budgets typically don’t generate enough impressions for strategic optimization.
Most clients see initial results within 2-3 weeks as we optimize campaigns. However, the full benefit of DSP advertising typically appears within 30-45 days as we refine audience segments and creative assets based on performance data.
Absolutely! Retargeting shoppers who viewed your products but didn’t purchase is one of the most powerful applications of Amazon DSP. We create specialized retargeting campaigns that recapture these high-intent customers with compelling messaging.
Yes, our in-house creative team develops all necessary banner ads, sponsored brand video assets, and OTT creative to ensure your campaigns perform at their best. We handle everything from concept to production.
You’ll receive weekly performance reports detailing key metrics like impressions, clicks, conversions, and ROAS across all campaign types and audience segments. We also provide strategic analysis and recommendations during regular review calls.
No. While most clients stay with us for the long term due to consistent results, we operate on a month-to-month basis after an initial 90-day commitment. You can cancel anytime with 30 days’ notice.
Absolutely! DSP is particularly effective for new product launches as it allows you to reach relevant audiences based on their interest in similar products or categories, even before they’re searching for your specific keywords.
Absolutely. You maintain complete oversight and final approval authority. We work as your partner, implementing strategies with your approval while providing full transparency into campaign performance. We’ll never make major changes without your consent.
Yes! One of the most powerful capabilities of Amazon DSP is competitive conquesting—targeting shoppers who’ve viewed or purchased competing products. Our strategic conquest campaigns can help you capture market share directly from competitors by presenting your superior alternative.
Hire the Best Amazon DSP Agency
Mint Your Store is not just another Amazon DSP agency. We're a performance-driven partner that knows exactly how to leverage Amazon's exclusive data to find your perfect customers everywhere they browse online.
