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Omnichannel Growth

Amazon DSP Advertising Solutions to Grow Your Brand

Get the elite Amazon DSP advertising experts who can grow your business beyond the marketplace. Mint Your Store provides full Amazon DSP advertising services, which have helped clients dominate both on and off Amazon.

144%

Average ROAS Rare
Increase

32%

Increase in New-to-Brand
Customers

$35M+

Managed Amazon DSP
Ad Spend

9.8

Client Satisfiction with
Our Result

Why to Invest in Amazon DSP Advertising Services

Standard Amazon PPC only targets shoppers actively searching on Amazon. But that’s only 10% of your potential customers! The other 90% are out there, browsing websites, watching streaming TV, reading content, completely unreachable through your current advertising.

Every day without DSP, you’re:

  • Handing valuable customers over to competitors
  • Missing out on remarketing opportunities to convert abandoned carts
  • Overpaying for crowded, high-CPC keywords
  • Limiting your reach to Amazon’s walled garden

While you’re fighting tooth and nail for visibility on Amazon’s crowded marketplace, your competitors are quietly capturing audiences outside Amazon using Amazon DSP Ads.

The brands crushing it with Amazon DSP advertising all share one secret: they’ve partnered with an expert Amazon DSP agency that knows exactly how to leverage this complex platform.

Talk with a DSP Expert

What Our Amazon DSP Advertising Services Include

Our Amazon DSP services combine programmatic expertise with strategic targeting to deliver sustainable growth both on and off Amazon.

Amazon DSP campaign management

Every DSP account we manage receives customized audience strategies from specialists trained specifically in Amazon's demand-side platform. Our approach uses Amazon's exclusive shopper data to find your ideal customers wherever they browse online.

Audience targeting & segmentation

We identify and segment audiences based on purchasing behavior, browsing patterns, and competitive analysis. Our data scientists have developed advanced models that target high-intent shoppers with accuracy.

Creative asset development

Our in-house design team creates highly engaging display Ads and video content specifically engineered for Amazon DSP advertising campaigns, tested and optimized for maximum click-through rates.

Cross-platform retargeting strategy

Our Amazon DSP agency implements retargeting sequences that follow your potential customers across devices and platforms, keeping your products top-of-mind until they're ready to purchase.

Programmatic inventory management

We strategically place your Amazon DSP Ads across premium websites, streaming TV services, and mobile apps where your ideal customers spend time, maximizing exposure while maintaining strict brand safety protocols.

Competitive conquest campaigns

We identify and target shoppers actively browsing your competitors' products, using Amazon's exclusive data to present your superior offerings at the perfect moment of consideration.

Analytics & performance reporting

Our comprehensive reporting system delivers actionable insights on your DSP advertising Amazon performance, including detailed attribution modeling that connects off-Amazon impressions to on-Amazon sales.

New-to-brand customer acquisition

Our specialized Amazon DSP advertising strategies focus on capturing customers who have never purchased your brand before, expanding your customer base rather than simply retargeting existing buyers.

Results

we delivered

A Pet brand’s DSP funnel lifted branded searches by 214% and grew new-to-brand orders by 207% in 60 days, generating $52,900 in new monthly sales.

Get Results, Not Just Reports

Beauty Brand
Before MYS
After MYS (3 Month)
$83,000
/ month

Amazon sales with stagnant growth

$192,000

/ month

Amazon sales plus $31,000 in direct traffic

268% increase in total revenue with 22% coming from new channels

Home Essentials Brand
Before MYS
After MYS (3 Month)
$120,000
/ month

Sales on Amazon with high ACoS

$275,000

/ month

Total sales with 40% come from DSP-driven traffic

129% growth while diversifying revenue streams

Talk with a DSP Expert

Mint Your Store Offers The Best Amazon DSP Agency Services

Let’s understand what makes us the better choice for Amazon DSP advertising services.

Book Your Call
Mint Your StoreOther Agency
Strategic Planning
Conversion PsychologyLimited
Professional Design
Persuasive CopywritingBasic
Mobile Optimization
Brand Story IntegrationLimited
Competitor Analysis
Performance Tracking
Success GuaranteeSometimes
Premium A+ SupportSometimes
A+ Content ComplianceLimited
Basic & Premium A+Basic Only

Amazon DSP Advertising Services

The most successful Amazon brands are aggressively expanding their reach through Amazon’s demand-side platform. If you’re selling on Amazon without leveraging Amazon DSP Ads, you’re fighting with one arm tied behind your back.

Mint Your Store offers Amazon DSP advertising services designed to find your ideal customers before your competitors do.

Here’s exactly what our Amazon DSP agency delivers:

Build Your Amazon Dsp Strategy

A Kitchen Appliance brand was plateauing at $140,000/month on Amazon despite excellent products and reviews. Within 90 days of implementing our comprehensive Amazon DSP services, they captured 4,600 new-to-brand customers and increased total sales to $237,000/month. That’s a 69% revenue increase with 32% higher profit margins than their marketplace sales.

Exclusive Amazon Shopper Data Access

We unlock Amazon’s unmatched purchase intent data (insights no other ad platform can offer) to target shoppers who are already in-market for products like yours.

Strategic Off-Amazon Targeting

Our Amazon advertising DSP experts deploy your Ads across premium websites, mobile apps, and streaming services where your ideal customers spend their time, creating brand awareness that translates to sales.

Precise Audience Segmentation

We create hyper-targeted audience segments based on actual shopping behavior, not just demographics, ensuring every impression reaches someone likely to purchase your products.

Complete Funnel Management

From awareness to consideration to purchase, we strategically position different ad formats to guide potential customers through your sales funnel, maximizing conversion at every stage.

Advanced Attribution Modeling

Our sophisticated tracking system connects the dots between off-Amazon impressions and on-Amazon sales, delivering clear ROI metrics for your Amazon DSP advertising investments.

Case Study:  A Kitchen Appliance brand was plateauing at $140,000/month on Amazon despite excellent products and reviews. Within 90 days of implementing our comprehensive Amazon DSP services, they captured 4,600 new-to-brand customers and increased total sales to $237,000/month. That’s a 69% revenue increase with 32% higher profit margins than their marketplace sales.

Build Your Amazon Dsp Strategy

Amazon DSP Audience Targeting

Most sellers are blind to 97% of potential customers because they only target shoppers already on Amazon. The real gold mine is reaching high-intent buyers before they even open Amazon’s app.

When well executed, Amazon DSP advertising can target customers based on actual purchase behavior, browsing history, and even competitor interactions. And it takes a specialized agency that understands both the technical mechanics of the platform and the strategic vision to maximize ROI.

Build Your Amazon DSP Strategy

A Pet Products brand was struggling to break beyond $95,000/month in sales despite excellent product reviews. After implementing our Amazon DSP Audience Targeting system, they reached 175,000 perfect-match customers outside of Amazon. Within 60 days, their sales jumped to $187,000/month while acquiring 4,300 new-to-brand customers who continue to make repeat purchases.

Lifestyle Audience Segmentation

We analyze thousands of customer behavior patterns to create precise audience segments that match your ideal buyer personas. Our targeting models have consistently identified high-conversion audiences that standard demographic targeting misses completely.

Competitive Conquest Strategy

We deploy targeted amazon dsp ads to shoppers actively researching or purchasing your competitors' products. This strategy has helped our clients capture 18-27% of their competitors' customer base within 120 days.

In-Market Buyer Targeting

Our system identifies and targets shoppers actively searching for products in your category, reaching them at the perfect moment of consideration when they're most likely to convert.

Look-alike Audience Expansion

We use your best customer profiles to find thousands more shoppers with identical buying patterns. This technique has expanded our clients' customer base by an average of 43% annually.

Cart Abandonment Recapture

Our specialized retargeting sequences follow shoppers who viewed your products but didn't purchase, using strategic messaging to overcome objections and recapture lost sales.

Case Study:   A Pet Products brand was struggling to break beyond $95,000/month in sales despite excellent product reviews. After implementing our Amazon DSP Audience Targeting system, they reached 175,000 perfect-match customers outside of Amazon. Within 60 days, their sales jumped to $187,000/month while acquiring 4,300 new-to-brand customers who continue to make repeat purchases.

Build Your Amazon DSP Strategy

Amazon Brand Growth Integration

Amazon DSP advertising is powerful on its own. However, when combined with a strong Amazon foundation, it becomes unstoppable. That’s why Mint Your Store doesn’t treat DSP in isolation. 

We integrate it with your broader Amazon growth strategy to drive long-term, scalable success. Here’s how we align our Amazon DSP services with your other Amazon assets.

Build Your Integrated Amazon Strategy!

A Premium Skincare brand was spending $18,000/month . on DSP ads but only converting 8% of traffic due to fragmented Amazon assets. After implementing our Amazon Brand Growth Integration system, we synchronized their Storefront, listings, and A+ Content with their DSP messaging. Within 90 days, their conversion rate jumped to 22% while monthly sales increased from $95,000 to $186,000.

Storefront Conversion Alignment

We ensure your Amazon Storefront is optimized to match the messaging and visuals of your DSP campaigns, creating a seamless customer journey that boosts trust and sales.

Listing Optimization Sync

We drive traffic with DSP, but your product listings close the sale. Our copywriters and SEO experts collaborate with our advertising team to ensure every DSP-driven visitor lands on a high-converting product detail page (PDP) with compelling content, optimized images, and keyword-rich copy.

A+ Content Amplification

Your A+ Content is your product's sales pitch. We make sure the traffic coming from Amazon DSP campaigns experiences rich visuals, detailed features, and brand storytelling that amplifies credibility and increases add-to-cart rates.

Cross-Service Analytics

Our integrated reporting tracks not just DSP performance but how it boosts your organic rankings, conversion rates, and repeat customer metrics.

Full-Funnel Strategy Sync

From ads to storefront to post-purchase experience, our Amazon growth experts build a unified funnel that attracts, converts, and retains customers. DSP traffic becomes more profitable when every other piece of your Amazon presence is aligned.

Case Study:  A Premium Skincare brand was spending $18,000/month . on DSP ads but only converting 8% of traffic due to fragmented Amazon assets. After implementing our Amazon Brand Growth Integration system, we synchronized their Storefront, listings, and A+ Content with their DSP messaging. Within 90 days, their conversion rate jumped to 22% while monthly sales increased from $95,000 to $186,000.

Build Your Integrated Amazon Strategy!

Effective Amazon DSP Advertising Requires EXPERT Strategy

After helping hundreds of sellers succeed with Amazon DSP Ads, Mint Your Store has developed a robust marketing approach that consistently delivers results. 

Talk with a DSP Expert
01

Strategic Audience Targeting

We go far beyond generic demographics by building purchase-driven segments that:
  • Identify high-intent shoppers based on actual purchase behaviors
  • Create strategic conquest targets to capture competitor traffic
  • Develop lookalike audiences from your highest-value customers
  • Implement progressive targeting that follows the customer journey
02

Precision Creative Development

Our creative approach is built to cut through the noise and inspire action.
  • Instantly capture attention in crowded Ad spaces
  • Highlight your unique value proposition at a glance
  • Overcome objections before they arise
  • Spark emotional connections with your audience
  • Drive specific actions based on funnel position
03

Weekly Optimization Protocol

Our weekly Amazon DSP advertising optimization process includes:
  • Performance analysis across 17+ KPIs
  • Smart bid adjustments based on live data
  • Creative rotation to prevent Ad fatigue
  • Optimizing placements for maximum visibility
  • Budget reallocation to highest-performing segments
  • Ongoing competitive intelligence monitoring
04

Advanced DSP Tactics

To keep your brand ahead, we deploy advanced DSP strategies such as:
  • Multi-step retargeting sequences
  • Seamless cross-device audience coordination
  • On-Amazon/Off-Amazon messaging alignment
  • Integrated video + display Ad strategies
  • Seasonal campaign adjustments for relevance
  • Product launch amplification campaigns
  • Brand defense to protect your market share

8 Step Amazon DSP Advertising Process

Partner with an expert Amazon DSP advertising team that does more than run Ads. We enhance underperforming campaigns with data-driven strategies specific to your brand.

Start Your Amazon DSP Project
Step 1

In-Depth Account & Product Analysis

We start Amazon DSP advertising by conducting a thorough analysis of your Amazon business, including product performance, current advertising strategies, and competitive positioning. This assessment identifies your unique advantages and opportunities for expansion.

Step 2

Audience & Buyer Persona Research

Our data team analyzes your current customer base to uncover who buys, why they buy, and where they spend time online. We map journeys, build strategic segments, and surface high-value audiences your competitors are likely missing.

Step 3

Custom DSP Strategy Development

Based on your specific products, competition, and growth goals, we create a personalized Amazon DSP advertising strategy designed to reach perfect-match customers across the internet. This includes custom audience targeting, placement strategy, and budget allocation plans.

Step 4

Creative Development & Testing

Our in-house creatives design Ad variations that capture attention and convert from upper-funnel awareness Ads to bottom-funnel retargeting. We continuously A/B test messaging, visuals, and formats to maximize engagement.

Step 5

Technical Setup & Tracking

We implement advanced tracking and attribution models that connect off-Amazon impressions directly to on-Amazon sales. You’ll see exactly how your DSP investment impacts revenue and new customer acquisition.

Step 6

Campaign Launch & Initial Optimization

We roll out campaigns with close monitoring in the first 14 days, fine-tuning bids, placements, and audiences. This early optimization phase establishes performance benchmarks and identifies quick wins.

Step 7

Ongoing Performance Optimization

Our team of experts monitors performance daily and conducts weekly deep-dives to refine audience targeting, creatives, and bidding strategies. This ensure steady improvements and maximum ROAS over time.

Step 8

Strategic Scaling & Expansion

Once we’ve established high-performing campaigns, we strategically expand your audience reach, test new creative approaches, and increase investment in winning strategies.

Loved ❤️ by Amazon Sellers Worldwide

"Mint Your Store's Amazon DSP advertising services completely transformed our business. After struggling with standard PPC for years, their DSP strategy helped us reach customers we never knew existed. Our sales increased by 167% in just 90 days."
Laura T.
Laura T. Kitchenware Brand
"I was skeptical about DSP because of the higher minimum spend, but the MYS team showed me exactly how to make it work. Their targeting strategies found customers that our competitors couldn't reach, and now we're the category leader."
Thomas K.
Thomas K.Cosmetics Seller
"When traditional PPC stopped delivering results, we turned to MYS for Amazon DSP advertising. Their team created a conquest strategy that specifically targeted our competitors' customers, & our new brand purchases increased by 213% in the first quarter."
Kaushal R.
Kaushal R.Ethnic Wear Seller
"Every dollar we invested in DSP with MYS felt like two coming back. Their off-Amazon placements built strong awareness, and we saw a direct lift in branded searches and conversions on Amazon. It’s been the most impactful ad strategy we’ve ever used."
Carla J.
Carla J.Fitness Equipment Brand
"Mint Your Store unlocked a whole new growth channel for us. Their Amazon DSP campaigns didn’t just drive clicks; they brought in high-intent buyers who actually converted. Within 60 days, our return on ad spend doubled, and we’re finally scaling profitably."
Angela P.
Angela P.Home Décor Brand

Frequently Asked Questions

Amazon DSP (Demand-Side Platform) advertising is a programmatic advertising platform that allows you to reach customers both on and off Amazon through display, video, and audio ads. Unlike standard PPC, which only targets active Amazon shoppers, DSP reaches audiences across the web, on streaming services, and other digital platforms based on shopping behavior and interests.
Yes, Amazon typically requires a minimum monthly spend of $5,000 for self-service access. However, through Mint Your Store’s managed service, you can access Amazon DSP with a lower minimum budget while benefiting from our expertise and consolidated buying power.
For meaningful results with Amazon DSP ads, we recommend a minimum monthly budget of $5,000, with many of our clients investing $10,000-$30,000 monthly as they scale their results. The platform requires sufficient data to optimize effectively, and smaller budgets typically don’t generate enough impressions for strategic optimization.
Most clients see initial results within 2-3 weeks as we optimize campaigns. However, the full benefit of DSP advertising typically appears within 30-45 days as we refine audience segments and creative assets based on performance data.
Absolutely! Retargeting shoppers who viewed your products but didn’t purchase is one of the most powerful applications of Amazon DSP. We create specialized retargeting campaigns that recapture these high-intent customers with compelling messaging.
Yes, our in-house creative team develops all necessary banner ads, sponsored brand video assets, and OTT creative to ensure your campaigns perform at their best. We handle everything from concept to production.
You’ll receive weekly performance reports detailing key metrics like impressions, clicks, conversions, and ROAS across all campaign types and audience segments. We also provide strategic analysis and recommendations during regular review calls.
No. While most clients stay with us for the long term due to consistent results, we operate on a month-to-month basis after an initial 90-day commitment. You can cancel anytime with 30 days’ notice.
Absolutely! DSP is particularly effective for new product launches as it allows you to reach relevant audiences based on their interest in similar products or categories, even before they’re searching for your specific keywords.
Absolutely. You maintain complete oversight and final approval authority. We work as your partner, implementing strategies with your approval while providing full transparency into campaign performance. We’ll never make major changes without your consent.
Yes! One of the most powerful capabilities of Amazon DSP is competitive conquesting—targeting shoppers who’ve viewed or purchased competing products. Our strategic conquest campaigns can help you capture market share directly from competitors by presenting your superior alternative.
While Amazon DSP advertising works best for established sellers with at least $50,000 in monthly revenue, we’ve successfully implemented DSP strategies for growing brands with strong products and clear differentiation. What matters most is having products with healthy margins and a compelling value proposition that resonates with customers.
No. Our integrated approach ensures your DSP and PPC campaigns work together synergistically. DSP focuses primarily on top-of-funnel awareness and competitive conquest, while PPC captures high-intent traffic already on Amazon. When properly managed, these channels complement each other to create a complete customer acquisition strategy.
Absolutely! While many clients focus on driving Amazon sales, our DSP strategies can also direct traffic to your own website, building your direct-to-consumer channel. We can implement split strategies that build both your Amazon presence and your independent ecommerce business simultaneously.
We use a comprehensive measurement framework that includes both immediate performance metrics (ROAS, CTR, conversion rate) and strategic growth indicators (new-to-brand customers, market share growth, competitor conquest). Our attribution approach connects off-Amazon impressions to on-Amazon sales for clear visibility into your true return on investment.
Yes! Unlike many Amazon DSP agencies that require you to provide finished creative assets, our in-house design team creates custom static, animated, and video creative specifically engineered for DSP performance. We develop multiple creative variations for testing and continuously optimize your assets based on performance data.
To develop your custom Amazon DSP advertising strategy, we’ll need access to your Amazon Advertising account, information about your key products and competitors, and details about your ideal customer profile. Our onboarding process guides you through providing all necessary information, and we handle the technical setup from there.

No-Risk Guarantee at Mint your Store

We’re so confident in our ability to improve your Amazon DSP advertising performance that we offer this industry-leading guarantee.

If we don't increase your ROAS within 90 days, we'll work for FREE until we do.

Hire the Best Amazon DSP Agency

Mint Your Store is a performance-driven  Amazon DSP agency that knows exactly how to leverage Amazon’s exclusive data to find your perfect customers everywhere they browse online.

You're in good hands!

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