Selling in Amazon’s Clothing & Shoes category is no easy task. With tough competition, fast-changing trends, and demanding shoppers, brands need more than just good products to stand out.
They must ensure strong visibility, relevance, and a smooth shopping experience.
Crocs Amazon success for clothing and shoes category is a perfect example of how to do it right.
It has built a strong presence with top-selling products, clear branding, and a strategy that connects with a wide range of shoppers from teens to working parents. Their success comes from focusing on every step of the customer journey, from storefront design to ads and account management.
In this Amazon Brand Showcase, we will explore how Crocs became one of the best-selling shoe brands on Amazon by using:
- A clean, user-friendly Brand Store
- Optimized listings and SEO
- Trust-building A+ Content
- Smart Sponsored Ads
- Strong account management
Let us take a closer look at what makes Crocs a leader in the Clothing and shoes category and what other sellers can learn from their approach.
1. Crocs – Amazon Brand Store (or Storefront)
Your online store, or Amazon storefront, represents your brand and is crucial for Amazon success for clothing and shoes category.
It is where Amazon customers get to see what your online business is about and what you sell. Thus, having the right design and layout matters for any successful Amazon brand.
Crocs gets this just right and serves as an excellent Amazon brand showcase. When you visit their Amazon Brand Store, it feels fun, colorful, and easy to explore. The layout is clean, the sections are well-organized, and the brand’s playful style is clear from the start, contributing to their Amazon success for clothing and shoes category.
Organizing the storefront by clear product categories helps customers quickly navigate the store and find exactly what they need, improving their overall shopping experience.

You will see their familiar colors, fun fonts, and bright images used all over the page. Everything feels connected and true to their brand. Instead of only showing product photos, this successful Amazon brand makes its store feel like a complete shopping experience.
Whether you are looking for classic clogs or their latest collabs, it is easy to find what you want.
Most sellers simply list their products, but Crocs takes it further in this Amazon brand showcase. They use their store to tell their brand story and help people feel part of the Crocs community, which is essential for Amazon success for clothing and shoes category, supported by positive customer reviews.
Want to see how they keep it fun while still driving sales?
Let’s take a look at the four main things that make their storefront a great example for other fashion brands seeking Amazon success for clothing and shoes category.
(a) Visual Design
A good visual design on Amazon, especially in top-selling categories, grabs attention and encourages people to stop, explore, and connect with your brand.
With ample choices on Amazon, your storefront’s look can decide whether someone chooses to buy from your brand or keeps looking elsewhere, making it crucial for Amazon success for clothing and shoes category, especially with seasonal products.
Crocs stands out right away with how it uses visuals to express its brand in this successful Amazon brand showcase.
The first thing you notice is the rainbow gradient at the top of the store. It’s bright, welcoming, and perfectly reflects their “Come As You Are” message. Then there are the little illustrations like a wine glass, a pineapple, a football, a corgi, and more, that quietly show Crocs is for every age group, irrespective of gender.

The visual design also highlights a diverse range of products and styles, appealing to different customer segments and showcasing the brand’s broad selection.
Next, the kids’ section is both smart and heartwarming, contributing to their Amazon success for clothing and shoes category. It uses a colorful gradient and the phrase “Oh, the Places They’ll Go!”, a nod to the Dr. Seuss book.

This makes parents feel nostalgic while also showing that Crocs are made for everyday childhood adventures. The little doodles, like pencils and test tubes, help bring in the back-to-school theme and still keep that fun, playful Crocs vibe.
Then there is the platform clogs campaign. A photo of a woman by the water holding bright pink stacked Crocs feels like something you would see on Instagram. It tells a story. It makes shoppers think, “I want to be in that moment,” making these shoes everyday essentials.

Crocs uses visual design to do more than show shoes; instead, they tell stories, spark emotion, and turn browsing into buying, exemplifying Amazon success for clothing and shoes category.
(b) Navigation & Category Organization
If your Amazon Storefront is not easy to navigate, you are likely losing sales and missing opportunities for Amazon success for clothing and shoes category. It is that simple.
When shoppers can find what they are looking for quickly, they tend to stick around longer, browse more, and buy more. Good navigation helps increase conversions and boost profits. The clothing and shoes category remains one of the most profitable and competitive segments on Amazon, making effective navigation essential.
Crocs does this really well, making them a successful Amazon brand. Their navigation is built around the customer, not just the product. Take a look at their main menu: HOME, BACK TO SCHOOL, WOMEN, MEN, KIDS, CROCS AT WORK, JIBBITZ CHARMS, and MORE.
It is more than just categories organized around real-life needs and moments.

The “BACK TO SCHOOL” section is a great example of how this Amazon brand showcase demonstrates Amazon’s Success in the best-selling categories. It offers two separate paths: one for younger students and one for college students.
That small detail shows Crocs understands their customers like kids and college shoppers have different needs, budgets, and buying habits, which is key to identifying profitable products. Their mobile menu goes even further in supporting Amazon success for clothing and shoes category. It includes smart categories like “LICENSED,” “COLLECTIONS,” “NEW ARRIVALS,” and “FEATURED DEALS.”
This setup helps all kinds of shoppers, whether they are looking for the latest drops, limited collections, or the best offers, find what they want fast.

And right below the header, the “Shop by Category” section makes things even more intuitive. With bold, clickable tiles for Women, Men, Kids, and Crocs at Work, visuals make it easy to scan and guide shoppers straight to what they need without overthinking.

This is how Crocs makes navigation feel effortless, keeping customers engaged, improving discovery, and driving more purchases, which is fundamental to Amazon success for clothing and shoes category.
(c) Content Personalization
People shopping on Amazon want to see products and content that match their interests. If a page looks too general or boring, and the shipping costs are unclear, they are likely to skip it. But if it feels personal and relevant, they are more likely to stay, explore, and buy something, contributing to Amazon success for clothing and shoes category.
The best Amazon storefronts do a great job of making each visitor feel like the store was made just for them.
Crocs does this well with their “As Seen On Your #FYP” section that says “Shop TikTok Faves.” This section is made for younger shoppers, especially Gen Z and millennials, who discover new products through TikTok. This successful Amazon brand is not just selling shoes but also promoting trending products that connect with a younger audience.

The product choices in this section show that Crocs understands different types of shoppers.
Each product is available in different colors. This makes it easy for people to pick the style and color they like best. It also encourages shoppers to buy more than one pair. Crocs understands that giving people more choices makes shopping more fun and personal.
(d) Brand Storytelling Elements
Good brand storytelling on Amazon helps shoppers connect with the brand. When you share your mission and values, it builds trust and loyalty. Combine that with clear navigation, and your Storefront feels like a real store, not just a catalog.
Crocs is a great example of Amazon success for clothing and shoes category. Their orange banner about Croslite being “25% Bio-Circular” is a great example. Instead of just claiming to be eco-friendly, they explain what it means, using fun illustrations like birds and a caterpillar to keep it light.

The line “feels good. is good.” captures both physical comfort and the feel-good factor of buying sustainably made shoes.
Crocs proudly shows off their unique and bold look. They use lifestyle photos, inclusive messages, and eco-friendly efforts to make it part of their story. These brand values contribute to steady demand for their products, as consumers consistently seek comfort and sustainability.
This honest approach has helped them stand out as a successful Amazon brand in the fashion and shoes category and achieve Amazon success for clothing and shoes category.
2. Crocs – Amazon Product Listing & Amazon SEO
One big reason for Amazon success for clothing and shoes category is having good product listings and strong SEO. These help your products show up when people search on Amazon. If your listing does not use the right keywords, even great shoes will not be seen by shoppers.
To maximize visibility and stay competitive, brands should use product research tools to identify the best keywords and optimize their listings.

Once someone finds your product, the listing needs to explain everything clearly. Good images, clear bullet points, and helpful descriptions make a big difference. They help shoppers understand the product, feel confident, and decide to buy.
In simple terms, SEO helps people find your product. A good listing helps them buy it. If either one is missing in your ecommerce business, you could lose sales and miss Amazon success for clothing and shoes category.
(a) Product Visuals & Image Sequence Strategy
Good images are the first thing people notice on your Amazon product page and are crucial for Amazon success for clothing and shoes category.
For Crocs, this starts with clear photos that show off the product from all angles. Showcasing high-quality products through professional visuals helps build customer trust and supports sales. They use lifestyle images, close-ups of the material, and even 360-degree views. These pictures are not just for looks, but they help answer common customer questions without needing words.

The first image, called the hero image, is clean, bright, and shows the famous Crocs clog design with its unique ventilation holes. After that, they show extra images that highlight comfort, how the sole is built, and how the shoes look in real-life situations.
A structured image sequence feels like shopping in a store. It helps customers connect with the product and feel more confident about buying it. If the images are unclear or poorly arranged, customers may feel unsure and leave without buying.

Crocs has done this really well in this Amazon brand showcase. Their images are arranged in a way that explains the product step by step. You will see a clean main photo first, then a close-up of the sole, followed by a full 360-degree view. They even offer a “View in 3D” option.
This helps shoppers trust the product, understand what they’re getting, and feel good about adding it to their cart.
(b) Title Optimization
Your product title is the first thing both Amazon’s algorithm and shoppers see. It helps your product show up in search results and also makes people want to click. A good title can put you on page one and support Amazon success for clothing and shoes category.
Clear, keyword-rich titles are essential for selling items successfully on Amazon, as they help your products stand out in competitive categories. A weak title can leave you buried on page ten.

Take this example from this successful Amazon brand: “Crocs Unisex Adult Classic Clog.” It’s short, clear, and easy to understand. It starts with the brand name (Crocs), mentions who it’s for (unisex adult), and names the product (classic clog). It uses simple, important keywords that help with search but don’t confuse the shopper.
There is no keyword stuffing or fancy language, just clean, useful information that works for both Amazon’s search engine and real people. The “#1 Best Seller in Men’s Mules & Clogs” badge on the page also gives buyers extra confidence that this product is trusted and popular.
(c) Product Descriptions & Technical Specifications
Your product description and technical specs are where you explain the details that photos cannot show. This is your chance to answer questions, share useful facts, and help customers feel confident about their purchase.
Detailed descriptions can also help position your offerings as low-competition products within the category by highlighting unique features and niche appeal. It is also where you show that you truly know your product and support Amazon success for clothing and shoes category.

Crocs does this well by clearly listing materials and key details in this successful Amazon brand example. For example, they mention “100% Synthetic” fabric, “Imported” as the origin, and “Ethylene Vinyl Acetate” as the sole material. In another product, they list “Faux Fur” and “Thermoplastic Elastomers” for the sole.
It is a smart way to give accurate details for each version of the product. That kind of transparency builds trust.

Now look at the “About this item” section. This is where Crocs goes beyond just listing features. They highlight real benefits. “Iconic Comfort for Everyone” shows that it is made for all kinds of users.
“Easy to Clean” solves a common concern, catering to customer demand. “All-Purpose Comfort” suggests you can wear it anywhere. These lines make the product more relatable and useful in everyday life.
They even guide customers to “size up” if needed. That is a sign they know their product and care about helping people choose the right fit. This creates a positive shopping experience.
(d) Keyword Optimization & Search Ranking Factors
Keywords connect what people are searching for with what you are selling. Placing the right keywords in your product title, bullet points, and description helps Amazon understand what your product is about.
Using the right keywords naturally helps Amazon’s algorithm and real people find your product easily.

Search for something as simple as “clog,” and you will see Crocs in the results. That shows how well their listings are optimized in this Amazon brand showcase. Crocs makes sure each product appears in the right search results through thorough product research.
They keep important keywords consistent across different listings while still pointing out what makes each product unique.

Their keyword use is smart and natural. Words like “unisex,” “adult,” “slip resistant,” and names like “Classic” or “Bistro” match exactly what customers type when searching. These words are real search terms that bring people to the product page in popular categories.
Because of this approach, this successful Amazon brand stays visible across many different searches. It is a smart way to show up where it matters and achieve success in a niche market while securing Amazon success for clothing and shoes category.
(e) Trust Factors
When people shop on Amazon, they cannot touch, try on, or feel the product. That is why trust is everything for Amazon success for clothing and shoes category. Reviews, ratings, return policies, and even small badges make a big difference. These signals help shoppers feel confident clicking “Buy Now”.
You can see how strongly Crocs has built trust on their listings in this Amazon brand showcase. A 4.8 out of 5 stars rating with over 621,000 reviews is proof that the product has been tried, loved, and recommended by a huge number of customers. The “#1 Best Seller in Men’s Mules & Clogs” badge adds even more credibility, giving shoppers immediate confidence.

But they don’t stop at reviews and ratings.
They also display the ISCC PLUS sustainability certification. It tells people that this successful Amazon brand cares and makes an effort to be environmentally responsible.
Adhering to strict regulations and displaying relevant certifications can further enhance customer trust, especially in categories where quality assurance is essential. For shoppers who care about conscious choices, that can be the deciding factor.

In the end, trust is what seals the deal and drives Amazon success for clothing and shoes category. And Crocs gets this right through strong ratings, clear signals, and values that today’s customers care about.
(f) Cross-selling
Cross-selling on Amazon is about offering real value and supporting Amazon success for clothing and shoes category. When done right, it helps customers discover products that go well together and improve their overall experience.
Take a look at the “Buy it with” section on Crocs listings. Where you will see the Classic Clog paired with other Crocs items like the Getaway Strappy Sandals or Flip Flops. Together, they are offered as a bundle for $79.94. This approach is smart and intentional.

Brands can also explore cross-selling opportunities between jewelry clothing and footwear to increase average order value, especially within Amazon’s Clothing, Shoes & Jewelry category.
Additionally, by appearing alongside similar brands, this successful Amazon brand stays part of the buying conversation. It feels like a trusted recommendation. This is what makes this cross-selling strategy relevant, helpful, and rooted in real customer behavior.

This approach helps Crocs stay part of the shopper’s journey by showing up alongside similar, well-rated products. It offers helpful suggestions, keeps the brand relevant, and builds trust while supporting Amazon success for clothing and shoes category.
(g) Product Variants
Product variants make it easier for shoppers to find exactly what they want, eliminating the need to jump from one listing to another. This keeps them on the page longer, enhances the shopping experience, and often results in more sales of various products.
It also helps the brand manage inventory more effectively by keeping everything organized under a single listing.
This approach mirrors best practices in the personal care category, where offering multiple variants like different scents, sizes, or formulations that are essential to meet diverse customer needs and stay competitive.
Crocs handles variants in a way that is both practical and customer-friendly, contributing to their Amazon success for clothing and shoes category. Their size options are clearly labeled for both men and women. This helps shoppers pick the right size without second-guessing, which can reduce returns.

Instead of vague color names or tiny swatches, this successful Amazon brand shows real product images for each color variant, whether it’s Navy, Black, or White. That way, customers know exactly what to expect.
With a size guide and a wide range of colors and sizes, Crocs makes sure each listing speaks to different needs and preferences. It is an easy way to give customers choices without making things confusing.
3. Crocs – Amazon A+ Content
Crocs Amazon success for clothing and shoes category stands out for how it turns a basic shoe into a fun and functional lifestyle product, showcased in their Amazon store. They utilize Amazon A+ Content to tell their brand story, show the versatility of their shoes, and help shoppers understand why Crocs are worth the price.

Crocs’ A+ Content blends their playful brand vibe with Amazon’s focus on facts and buying decisions. It is a great Amazon A+ content example of how fashion and footwear brands can stay true to themselves while still getting more customers on Amazon and achieving Amazon success for clothing and shoes category.
Let’s see how this successful Amazon brand does this:
(a) Comparative Charts & Feature Matrices
Shopping for shoes online can feel confusing, especially when styles look similar. Crocs makes it easier by using a simple comparison chart that shows all their popular Croslite styles in one place, which is an excellent Amazon A+ content example.
Instead of jumping between different pages, shoppers can see five styles side-by-side.
Each shoe is shown with clean photos taken from the same angle and lighting. This makes it easy to compare the shape, straps, and design without any distractions.

Below the images, there is a feature chart that lists important details marked with a checkmark. This builds trust by showing that no matter which style you pick, you will get the same comfort and quality, which can boost overall sales performance.
Comparison charts like this are also highly effective in categories such as musical instruments, where buyers need to compare features like sound quality, accessories, and compatibility.
This clear and consistent presentation removes the stress of choosing the “wrong” shoe. Instead, shoppers can focus on which one looks best or fits their lifestyle.
It is a smart way to present products and a great Amazon A+ content example of how strong A+ Content can help clothing and shoe brands achieve Amazon success for clothing and shoes category.
(c) Enhanced Copywriting & Value Propositions
Crocs knows how to write product copy that feels both helpful and inviting, supporting their Amazon success for clothing and shoes category. In the Via Collection section, they highlight what matters to shoppers, like comfort, style, and everyday usefulness.
Instead of technical details, the copy focuses on real-life value. Words like “unparalleled comfort” and “perfect for any adventure” focus on how the shoes fit into a person’s lifestyle, whether they are at home, outside, or on the go.
The tone is simple, clear, and friendly. It explains the materials (lightweight and breathable) and the product range (clogs, slides, slippers, and sandals) in a way that feels natural, not salesy.

This kind of enhanced copywriting helps Crocs stand out on Amazon by clearly highlighting the product’s benefits while keeping the brand’s voice fun, approachable, and consistent. It is a great example of how strong messaging can drive both value and conversions.
(d) Mobile Optimization
People often browse Amazon on their phones, while on the go or during quick breaks. Crocs understands this and has designed a mobile Storefront that loads quickly, is easy to explore, and feels enjoyable from the first tap, which is crucial for Amazon success for clothing and shoes category.
In the mobile view, navigation is smooth and intuitive. The homepage features bold, clickable sections arranged in a way that makes browsing feel effortless.
Product cards are properly spaced out, with clear pricing and clean images that do not require pinching or zooming. Buttons are thumb-friendly, and the page responds instantly, making it easy to explore multiple categories without any lag or clutter.
What stands out is how natural the experience feels in this Amazon brand showcase. You can swipe, scroll, and tap through styles in seconds. Everything from the layout to the loading speed feels built specifically for mobile shoppers.
By focusing on mobile optimization, this successful Amazon brand creates a shopping experience that feels light, intuitive, and aligned with how people use their phones, leading to stronger engagement and better results in achieving Amazon success for clothing and shoes category.
4. Crocs – Amazon Advertising Strategy
Amazon offers brands several opportunities to catch a shopper’s attention at every stage of their buying journey and achieve Amazon success for clothing and shoes category. From casual browsing to final purchase decisions, a well-placed ad can play a big role in increasing both sales and brand visibility.
While advertising strategies in the clothing/shoes category focus on style and seasonality, the electronics category requires a different approach, emphasizing rapid product updates and consumer trends to stay competitive.
Here is how Crocs uses two effective advertising strategies to stand out in a crowded market in this Amazon brand showcase –
(a) Sponsored Recommendations Campaigns on Product Detail Page
Amazon Product Detail Pages (PDPs) are where shoppers go when they think of buying something and are crucial for Amazon success for clothing and shoes category. This makes them a great place to show related or similar products through ads.
These ads usually appear in sections like “Products related to this item” or “Recently bought and rated.” They help shoppers discover more options when they are ready to make a decision.
Similar sponsored recommendation strategies are also widely used in the kitchen category, where sellers leverage these placements to boost product visibility and sales.
Crocs uses these spots smartly in this Amazon brand showcase. Their ads show up on pages of both competitors and similar footwear.
So, if someone is checking out other brand clogs or shoes, they might also see Crocs listed as an option. This helps this successful Amazon brand stay in front of shoppers who are already in the mood to buy.

Additionally, it also uses pricing smartly. You will see discounts on Croc’s clogs which gives budget-friendly options while keeping it competitive. Some of their shoes even carry the “Amazon’s Choice” badge, which adds trust and shows the product is reliable.
In the “Recently bought and rated” section, Crocs appears with other popular shoes that have high ratings. For example, their Slip-Resistant Bistro Clog shows up with over 71,000 reviews and notes like “1K+ bought in the past month.”

This tells shoppers the product is trusted and widely used, especially in the comfort shoe space, supporting Amazon success for clothing and shoes category.
(b) Sponsored Display Campaigns in Amazon Search Results
Search result ads are important because they catch shoppers’ attention right when they start looking for a product and are essential for Amazon success for clothing and shoes category.
These ads show up when someone types in a keyword like “unisex clogs” and help a brand stand out among thousands of other listings. They are great for getting more people to visit the product page and learn about the brand.
Brands in the musical instruments category also use display ads to increase visibility and attract niche audiences, especially those interested in high-quality instruments and audio gear.
Crocs takes full advantage of this in their Amazon brand showcase. When someone searches for clogs, they often see a big banner ad at the top that says “Discover the Latest Crocs™ Women’s Styles.”
This shows up even before you scroll, which means this successful Amazon brand grabs your attention right away. The banner includes a lifestyle photo, which helps show the shoes are both comfy and stylish.

Then there is a special section called “Brands related to your search,” and Crocs appears first here, too. Instead of just showing product images, Crocs uses lifestyle photos that highlight their popular platform clogs. This makes the brand stand out and gives it more visibility than ads showing just individual products.

Using real photos of people wearing the shoes makes this successful Amazon brand feel more relatable and modern. It tells shoppers that these shoes look good in real life, too.
This approach helps Crocs stay top of mind for anyone shopping for everyday comfort footwear and achieve Amazon success for clothing and shoes category.
5. Crocs – Additional Amazon Account Management Aspects
Crocs is successful on Amazon because of the way they manage important things in their product category, which contributes to their Amazon success for clothing and shoes category.
Two key areas that help them grow are how they handle customer reviews and ratings, and how they plan their pricing strategy. Strong account management is equally important in categories like pet supplies, where customer satisfaction drives repeat purchases.
These two things are important for any eCommerce business that wants to focus on selling products and achieve Amazon success for clothing and shoes category.
Let us see how this successful Amazon brand manages both in this Amazon brand showcase.
(a) Customer Reviews, Ratings & Response Management
When shopping online, customers rely heavily on what others are saying about a product. Reviews and ratings work as social proof as they help new buyers feel confident that the product is worth their money.
For any Amazon storefront, good positive reviews not only support sales but also influence search rankings and product visibility, which is crucial for Amazon success for clothing and shoes category.
Managing reviews is important for sellers alike, whether they are established brands or new entrants, as it directly impacts their reputation and sales.
Crocs makes sure this area is well-managed in this Amazon brand showcase. Many of their top-selling listings show thousands of reviews with an average rating between 4.5 and 4.7 stars.
This shows that customers are consistently happy with their purchase.

Their listings also include a lot of customer-submitted photos under the “Reviews with Images” section. These lifestyle photos are powerful as they show people wearing the shoes, using them in daily life, or comparing them to previous versions. This makes the product feel more relatable and trustworthy.
This successful Amazon brand even replies to some customer feedback, especially when someone has an issue or question. This not only shows that they care about customer experience, but also helps solve potential problems before they grow.
All of this builds trust and encourages both first-time and repeat purchases, supporting Amazon success for clothing and shoes category.
(b) Pricing Strategy
On Amazon, pricing plays a big role in winning the customer’s attention and keeping your brand value intact, which is essential for Amazon success for clothing and shoes category. If your prices are too high, you might lose sales to competitors.
But if your prices are too low, your product may feel “cheap” or your brand may lose its premium appeal. A smart pricing strategy is essential for brands competing in profitable Amazon categories, as it helps maximize both sales and profitability.
Crocs handles pricing in a very thoughtful way in this Amazon brand showcase. On many of their listings, the price varies depending on the shoe size, color, or stock availability.

They also use Amazon tools like coupons and limited-time deals to drive urgency. These offers on product offerings are placed clearly near the “Add to Cart” button, so customers feel like they are getting a good deal, without Crocs having to lower their prices permanently for everyone.
This pricing method supports both conversion rates and profit margins. It also helps Crocs manage demand across various sizes and styles more efficiently while maintaining Amazon success for clothing and shoes category.
Amazon Success for Clothing and Shoes category Warm Up
Crocs has become one of the most successful brands in the Clothing & Shoes category on Amazon, serving as the perfect Amazon brand showcase. Their journey is a clear example of Amazon success for clothing and shoes category built on comfort, consistency, and offering best-selling products that ensure customer satisfaction.
Their Amazon strategy works because it keeps things simple. Every aspect, including product sizing, reviews, or pricing, is designed to make shopping easy and enjoyable for the customer.
It is the small details that make a big difference, and this successful Amazon brand pays attention to them all.
This Amazon brand showcase shows how any fashion or footwear label can achieve Amazon success for clothing and shoes category by staying true to its product values and focusing on the shopper experience.
The Crocs Amazon success for clothing and shoes category story is proof that brands do not have to compromise their identity to win on Amazon. They just need to deliver consistently and think from the customer’s point of view, making them a perfect Amazon Seller Inspiration for other brands.
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