7 Best Email Marketing Platforms for Shopify in 2023

Can an email turn a prospect into a potential customer??

Answer: Yes!!

A combination of a perfect marketing team and an email marketing platform can bring sales and success to your business!!

I’m sure you’ve got a great Shopify marketing team taking care of your store marketing. Now, you need to choose the best Shopify email marketing tool for your Shopify store to empower your marketing strategies and generate more business revenue.

Email marketing is the traditional form of digital marketing that involves sending marketing messages to potential and current customers via email. It can be an effective way to reach out to a large audience and promote your products or services.

Before moving to the list of best email marketing apps for Shopify, let’s learn how to identify whether the email marketing app is appropriate for your online store.

How to Choose the Best Shopify Email Marketing Platform?

The best email marketing platform for your Shopify store will depend on your specific needs and goals. I recommend researching and comparing different platforms to find the one that works best for you.

When choosing an email marketing platform for your Shopify store, there are several factors to consider.

How to Choose the Best Shopify Email Marketing Platform

Pre-requisite Checks for Selecting the Best Email Marketing platform

  1. Make sure the platform integrates with Shopify. This will make it easy for you to manage your email campaigns and track the results.
  2. Look for a platform that offers customizable templates and easy-to-use design tools. This will allow you to create professional-looking emails that match your brand.
  3. Consider the platform’s automation and segmentation capabilities. These features can help you send targeted messages to customers quickly.
  4. Check the platform’s reputation and reviews from other users. This will give you a sense of how well the platform performs and how satisfied its customers are.
  5. Compare pricing and features to find the best value for your business. Some platforms may offer a free trial or a discount for new users, so take advantage of these offers.

Overall, it’s important to carefully research and compare different Shopify email marketing platforms to find the best fit for your eCommerce business needs and budget.

Don’t worry! You don’t need to spend more time testing each option for your Shopify store and choosing the best Shopify email marketing app. The list below will help you analyze your Shopify store’s best email marketing platform.

I’m adding the Shopify email marketing apps, so you don’t need to check for the first criteria (in the Pre-requisite Checks) when selecting the email marketing platform for your Shopify store.

Now, it’s time to check out the best Shopify email marketing apps for your online store.

Best Shopify Email Marketing Apps

By choosing the right email marketing tool for e-commerce businesses, you can target specific groups of customers with personalized messages and offers. And as a result, you can drive traffic to your website, increase sales, and build a loyal customer base.

So, let’s get started with the best Shopify Email Marketing apps based on the performance of the email marketing platforms.

1. Omnisend Email Marketing & SMS

Omnisend Email Marketing & SMS: newsletters, welcome emails, automation

There are a lot of email marketing apps out there, but if you’re looking for the best Shopify email marketing app, Omnisend is the first tool you should try.

Omnisend is a powerful marketing automation platform that lets you create beautiful newsletters, automate your email campaigns, and track your results. With Omnisend, you can easily add products to your emails, create dynamic content that will display relevant information to your customers, and segment your list, so you’re only sending emails to interested people.

If you’re looking to increase sales and conversions, Omnisend is the perfect tool for you. With easy-to-use newsletter and email templates, you can engage customers in minutes. Plus, our pre-built and customizable automation, like welcome and abandoned cart workflows, will take the guesswork out of boosting conversions.

Pros of Omnisend

  1. A drag-and-drop email builder that makes it easy to create beautiful emails.
  2. High-converting landing pages and popups to capture signups and grow your subscriber list.
  3. Automated email campaigns that can be set up in minutes.
  4. Robust reporting so you can track your results.
  5. Segmentation so you can target your emails to specific groups of customers.
  6. Cheaper rates than other platforms.

Cons of Omnisend

  1. Limited customizability.
  2. Slower customer support.
  3. Difficult to configure.

Best for: Shopify store owners looking for a comprehensive marketing solution to help them engage with their customers and drive sales.

Pricing

Omnisend Pricing

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2. ActiveCampaign

ActiveCampaign - Set live powerful marketing automations in a few clicks

ActiveCampaign is the best email marketing platform that helps businesses of all sizes connect with their customers and grow their sales. With ActiveCampaign, you can create professional, personalized email campaigns that engage your audience and drive conversions. This includes customizable templates, a drag-and-drop email builder, and powerful analytics tools that provide insight into the performance of your campaigns.

One of the key benefits of ActiveCampaign is its ability to segment your email list and send targeted, relevant messages to your subscribers. This means that you can tailor your campaigns to each individual’s specific needs and interests, which can increase the effectiveness of your marketing efforts.

Not only this. If you want to display your products to your email templates, ActiveCampaign helps you to attach them to create attractive upselling or cross-selling offers to drive more customers to your Shopify store.

With its advanced features, integrations, and analytics tools, ActiveCampaign is a valuable asset for any business looking to grow its email marketing efforts.

Pros of ActiveCampaign

  1. Segmentation tools to send targeted, relevant messages to individual subscribers.
  2. Customizable templates and a drag-and-drop email builder.
  3. Powerful analytics tools to track the performance of email campaigns.
  4. Integrates with other marketing and sales tools, such as CRM and social media platforms.
  5. Suitable for businesses of all sizes.

Cons of ActiveCampaign

  1. Platform’s interface and navigation are confusing.
  2. Expensive for small businesses with limited budgets.

Best for: Shopify store owners looking for high delivery rates and automation workflows for personalized content and recommendations.

Pricing

ActiveCampaign Pricing: Marketing + CRM
ActiveCampaign Pricing: Transactional Email

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3. Privy ‑ Pop Ups, Email, & SMS

Privy has a powerful integration with Shopify app store

Privy can help you create and send personalized email campaigns to their customers. It offers a range of features, including customizable templates, targeted messaging, and real-time tracking and analysis.

Privy has a user-friendly interface that makes it easy for businesses to create and send marketing emails, even if they have no prior experience with email marketing.

What’s more attractive is a range of pricing plans offered by Privy to suit different budgets, making it an affordable option for businesses of all sizes.

Privy’s email marketing campaigns are designed to engage customers and encourage them to take action by making a purchase, signing up for a newsletter, or attending an event. Using Privy, Shopify store owners can build stronger customer relationships and drive more revenue through email marketing.

Pros of Privy

  1. Drag and drop editor.
  2. Pre-built templates.
  3. SMS marketing.
  4. Popup display options.
  5. Automated email and SMS campaigns.
  6. Expert onboarding, support, and coaching.

Cons of Privy

  1. Many merchants reported billing issues.

Best for: Small businesses with low budgets.

Pricing

Privy - Pricing

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4. Shopify Email

Shopify Email - Set up easy automations for your email marketing

Shopify Email is a fantastic email marketing service provided by the Shopify eCommerce platform. It allows businesses that use Shopify to create and send marketing emails to their customers.

Some of the features offered by Shopify Email include customizable templates, automation tools, and detailed reporting and analytics. With Shopify Email, businesses can target specific segments of their customer base with personalized messages and track the success of their campaigns to improve their email marketing efforts continually.

Additionally, Shopify Email can be easily integrated with other Shopify tools and services, such as the Shopify POS system and Shopify Payments, to create a seamless and effective marketing strategy.

Pros of Shopify Email

  1. Cheapest rates.
  2. Drag-and-drop editor for creating branded emails quickly.
  3. Sales-focused templates for showcasing products, prices, checkout links, and more.
  4. Pre-built automation templates for sending emails at the right times.
  5. Segmentation of customer list for targeted marketing.
  6. Campaign creation, sending, and tracking within Shopify.
  7. Built for commerce and integrated with Shopify’s platform.

Cons of Shopify Email

  1. Not made for multilingual stores.
  2. Only available for Shopify plus stores.

Best for: Shopify plus stores.

Pricing

Shopify Email - Pricing

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5. Klaviyo: Email Marketing & SMS

Klaviyo is the most preferred email marketing tool by Shopify store owners due to its ability to sync all of a store’s data (including website activity, tags, and coupons) and use it to create targeted, personalized campaigns and many more features.

Some of the key features of Klaviyo include the ability to segment customers based on their behavior and preferences, create automated email flows, and track the performance of email campaigns. This allows you to send the right message to the right customer at the right time, which can help you improve customer engagement and increase sales.

Pros of Klaviyo

  1. Official Shopify strategic partner.
  2. Proven email and SMS templates.
  3. Audience segmentation with predictive analytics.
  4. Built-in Shopify automation for back-in-stock, abandoned carts, etc.
  5. Real-time revenue data.
  6. Sending of dynamic coupon codes for various customer actions.

Cons of Klaviyo

  1. Customer support is not up to the mark.
  2. Comparatively expensive.

Best for: Stores looking to improve their email marketing efforts and drive more sales.

Pricing

Klaviyo - Pricing

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6. Mailchimp: Email Marketing

Mailchimp: Email Marketing - Audience segmentation tool that targets customers by location

Mailchimp is a popular email marketing app for Shopify that offers many features that can be useful for e-commerce businesses. Some of these features include the ability to create professional-looking marketing emails, automate email campaigns, and track the success of your email marketing efforts.

Mailchimp integrates seamlessly with Shopify, making it easy to add opt-in forms to your store and manage your email lists. Mailchimp is a powerful and user-friendly platform that can help Shopify store owners grow and manage their businesses.

Pros of Mailchimp

  1. User-friendly and easy to use, even for beginners.
  2. Powerful features for creating and sending professional-looking marketing emails.
  3. Automate your email marketing campaigns, saving you time and effort.
  4. Easy to manage your email lists and opt-in forms.
  5. Detailed reporting and tracking to see how well your email marketing efforts work.
  6. Free plan for small businesses, allowing you to try out the service at no cost.
  7. Large and active user community, providing support and resources for users.

Cons of Mailchimp

  1. Expensive for large lists or advanced features.
  2. Complex and challenging to use.

Best for: Shopify store owners who want to use user-friendly, feature-rich email marketing software to grow and manage their business.

Pricing

MailChimp - pricing

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7. Sendinblue

Sendinblue - Build beautiful campaigns with our drag & drop email builder

Sendinblue is the best platform offering email marketing services to small and medium-sized businesses. It offers a range of features, such as templates for creating email newsletters, the ability to build subscription forms, and pre-built automation flows for everyday tasks like sending welcome emails and abandoned cart reminders.

Additionally, Sendinblue offers seamless integration with your online store and allows you to connect with customer data and purchase data from your Shopify admin. This allows for more targeted marketing by segmenting and targeting customers based on their purchase history and other details. Sendinblue also offers the ability to reach customers through SMS messages through the Shopify plugin, which can be used for order and shipment confirmation.

Overall, Sendinblue is a comprehensive email marketing platform offering various features to help businesses effectively engage with their customers and automate their marketing efforts.

Pros of Sendinblue

  1. Quickly build subscription forms.
  2. Library of pre-built templates.
  3. Pre-built automation flows.
  4. Multiple communication channels.
  5. SMS and WhatsApp Campaigns.
  6. Multiple languages support.

Cons of Sendinblue

  1. Poor customer support.

Best for: Shopify merchants looking for multilingual support and various conversation mediums.

Pricing

Sendinblue pricing

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Got the most suitable email marketing app for your Shopify store? If not, don’t worry about the end of the best email marketing apps list—that’s not the end yet!

We shall take you one step ahead toward the analysis process, which will help you decide which way to move.

Evaluation: Best Shopify Email Marketing App

The similar functionalities of email marketing apps may confuse you. We can consider several factors to choose the best email marketing app for your business, including budget, review, business size, functionality needs, and customer support.

1. Based on Budget

Some apps may offer more features and functionality but have higher pricing plans. If you have a limited budget, you may look for an app that offers the features you need at a more affordable price.

If you are a new store with a low budget, start with the free plan offered by:

  • Privy
  • Omnisend

2. Based on the Review

Based on the Review

The reviews and ratings of an email marketing app can provide helpful information about its quality and effectiveness. Based on the reviews from other users, we can see what they like and dislike about the app and analyze whether it has helped them achieve their marketing goals.

If you are looking for the highest-rated option, you can select from these two marketing services for Shopify:

  • Omnisend (4.8 ratings based on 4,717 reviews)
  • Privy (4.6 ratings based on 24,827 reviews)

3. Based on Business Size

The size of your business can also influence the best email marketing for Shopify for you. Some apps are made to be more suitable for large businesses with complex marketing needs, while others may be more geared toward small businesses with more basic marketing requirements.

For small businesses, you can go with the following marketing automation tools:

  • Privy
  • Omnisend

For medium size businesses:

  • Shopify Email (Shopify plus plan)
  • Sendinblue

For large businesses:

  • ActiveCampaign
  • MailChimp

4. Based on Functionality Need

Based on Functionality Need

The functionality of an email marketing app is also important to consider. You should consider the app’s features and capabilities and whether they meet your business’s specific needs. For example, some apps may offer advanced targeting and segmentation options, while others may focus more on providing templates and design tools.

Well, you may find these email marketing automation features in almost all email marketing apps for Shopify. However, you need to go for the one that offers great flexibility and usability.

  • Klaviyo
  • ActiveCampaign

5. Based on Customer support

Based on Customer support

You may look for an email marketing app that offers timely and helpful support to assist you with any questions or issues. This can be particularly important if you are new to email marketing automation workflows and need guidance in integration with Shopify.

So, if you’re looking for the best customer support, you can use the following email marketing apps:

  • Omnisend
  • Privy

In case you need someone expert to take over the integration process or resolve the issues with your email marketing platform, we are here to help. You can quickly reach out to our dedicated Shopify team to manage your third-party app integration with Shopify.

Final Thoughts!

Shopify email marketing is a strategy that involves using email to promote and sell products or services to customers and potential customers. This can include sending newsletters, promotional offers, and other marketing communications to people who have signed up to receive emails from your Shopify store.

The best Shopify email marketing platform will likely offer comprehensive features and integrations and an intuitive and user-friendly interface. It should also have a strong track record of delivering high open and click-through rates and should be able to support the unique needs and goals of your e-commerce business.

Some top contenders in this space include Klaviyo, Omnisend, and Mailchimp, all of which offer a range of powerful tools and resources to help you effectively reach and engage your audience through email marketing.

Ultimately, the right email marketing platform for your business will depend on your specific needs and preferences, so it’s important to research and carefully evaluate the options available to find the best solution.

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