Selling on Amazon today isn’t just about offering a great product, but about being seen. And Amazon Pay-Per-Click (PPC) is one of the most effective ways to make sure the right customers discover your brand at the right time.

However, managing Amazon PPC campaigns without the right expertise and using appropriate PPC tools can quickly become costly and time-consuming.

That’s why many sellers choose to work with professional Amazon PPC management services specializing in Amazon PPC advertising. These services help optimize your ad performance, improve product listings, and make sure every dollar you spend is aligned with your growth goals.

Still, with so many agencies offering similar promises, it’s hard to know which one truly understands the platform, what services are worth paying for, and how to choose the right fit for your business.

In this blog, we’ll walk you through everything you need to know about the best Amazon PPC management services in 2025, including 

• What’s included in the Amazon PPC management service? 
• How does pricing work, along with what affects the cost?  
• How to choose the right partner who can provide data analytics to help your business grow.

Whether you are just starting with Amazon ads or aiming to improve your current results, this guide will help you make the right choice with clarity for managing your Amazon ad campaigns.

Let’s begin with the key factors to consider when choosing the right Amazon PPC service provider.

What Does an Amazon PPC Management Service Include?

If you’re thinking about hiring someone to manage your Amazon ads, it’s important to know what you are paying for. The best Amazon PPC management service is not about setting up ads but making sure those ads perform well through effective keyword targeting, stay profitable, and support your overall business goals.

What’s Included	What It Means for You
Finding the Right Keywords	Identifying high-intent keywords that shoppers are searching for to improve visibility and conversions.
Setting Up and Structuring Campaigns	Organizing campaigns by product type, brand, or targeting method to use your budget wisely and track results easily.
Daily Bid and Budget Management	Monitoring and adjusting bids regularly to avoid overspending and focus on what drives sales.
Adding Negative Keywords	Preventing your ads from showing on irrelevant or low-converting searches that waste budget.
Regular Performance Reports	Weekly or monthly reports showing what’s working, what’s not, and what’s being done next.
Scaling with a Strategy	Planning for product launches, big sales events, or market expansion using real campaign data.

In short, it’s about handling everything that makes your ads perform better, so you can focus on growing your business through proven Amazon PPC optimization strategies.

Now that you know what a PPC consulting service actually does, the next step is figuring out whether you need one for your ad campaigns. Not every seller struggles with ad performance, but if you’re running existing campaigns without clear results or control, it might be time to look at the signs.

Do You Really Need Amazon PPC Management Service?

Yes, you do need the best Amazon PPC management services or an Amazon PPC specialist if you do not have full clarity on how Amazon advertising works.

Amazon PPC can look simple on the surface, but once you start spending money on running advertising campaigns, managing multiple products, or expanding into new markets on the Amazon platform, it becomes complex.

And if you face trouble setting up campaigns, dealing with rising costs, or are unsure of what’s working in your best Amazon PPC management, leading to wasted ad spend due to ineffective bid optimization, it’s a clear sign you need some help.

Here, I’ve added a few signs that indicate your need for Amazon PPC management service to boost visibility :

• You’re spending $1,000 or more per month on Amazon ads, but you don’t know if it’s profitable.
• Your ACoS keeps going up, your TACoS fluctuates, or your campaign optimization performance is all over the place.
• Your PPC campaigns feel disorganized with too many ad types, no clear structure, and little to no reporting.
• You’re about to launch new products, prepare for events, or enter international marketplaces.
• You don’t have the time, tools, or experience to manage PPC campaigns effectively.

For this, you can hire a small, focused Amazon PPC management agency that understands how to use the right Amazon PPC tools as a professional Amazon PPC advertising agency to build campaigns that are profitable, sustainable, and aligned with your business goals.

After all, it’s not about spending more but spending smarter on ad spend by employing a strong bidding strategy with the best Amazon PPC management.

But before choosing a partner, it’s worth understanding the types of Amazon PPC service providers out there. Each one brings a different level of focus, structure, and support, and knowing the difference can save you time, money, and unnecessary complexity.

Types of Amazon PPC Service Providers You Should Know

When it comes to Amazon PPC, the support you choose can directly impact how efficiently your ad budget works with the best Amazon PPC management.

To help you decide what fits best, we have bifurcated 3 major types of the best Amazon PPC management service providers utilizing effective PPC software tools that can help you achieve advertising goals through streamlined PPC advertising campaigns.

Provider Type	Best For	Pros	Cons
Freelancers	Sellers with basic campaigns or tight budgets	Low-cost, flexible, and fast to get started	Quality varies, not always strategic
Agencies	Brands ready to scale and hand off the heavy lifting	Full-service expertise, data-backed strategy, multi-market support	More expensive, and longer to onboard
In-House Hires	Larger sellers wanting deep integration and long-term control	Full control, tailored to your brand and goals	High cost, slower to train and ramp

Which one’s right for you?

The right service support depends on your needs, budget, and growth stage. Here’s how to choose Amazon PPC service:

• A freelancer will be the right fit if the budget is small and just needs maintenance
• The best Amazon PPC management agency is a smart choice if your ad account needs structure, strategy, and scalable growth.
• Hiring in-house could be the right move if you are in a growth phase and want someone focused on your brand.

In short, it’s important to figure out:

Do you need someone to “maintain” your Amazon ads, or someone to “grow” your business through a targeted Amazon PPC strategy in Amazon advertising?

Understanding that difference is important for choosing the best Amazon PPC management service for your Amazon store.

Before you decide who to work with, it’s important to know what really matters. Here are the key factors to consider when choosing the right Amazon PPC management service for your business.

Key Factors to Consider Before Choosing the Best Amazon PPC Management Service

To choose an Amazon PPC service partner for managing your PPC ads, you need to look beyond pricing and big promises. Because what truly matters is how well they understand your business and whether they can help you grow profitably with effective Amazon PPC management or not.

The right Amazon Advertising Services provider won’t just run Amazon ads. Instead, they will help you create structure, reduce ACOS on Amazon for the campaign, and scale with clarity.

Here are the 5 key factors you should consider before making a decision:

a. Amazon-Specific Experience

Running Amazon ads is nothing like running Facebook or Google ads. Amazon has its own rules, its own algorithm, and buyer behavior.

That’s why general PPC consulting experience isn’t enough. And you need someone who deeply understands the Amazon marketplace ecosystem.

Make sure they have the right Amazon PPC software and tools for your campaigns :

• Experience in running Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Understanding of Amazon-specific concepts like Buy Box, retail readiness, and keyword harvesting
• Case studies with proven results, especially in your category or niche.
• Knowledge of Amazon Brand Registry and how it impacts ad visibility. Incorporating your brand logo in Sponsored Brands and video ads can further enhance brand recognition and trust.

Because without this platform-specific knowledge, your Amazon advertising campaigns, especially display ads, could waste money on strategies that don’t work for the best Amazon PPC management.

b. Customized Strategy Over Templates

Just like your business, your Amazon PPC campaigns need a customized Amazon PPC strategy.

So, if an Amazon PPC management agency offers you a fixed plan before even looking at your catalog or goals, you’re not getting strategy, you’re getting a template. And templates do not work on Amazon PPC.

Here’s what to look for:

• A campaign structure tailored to your product mix and budget
• Different tactics for different needs, launches, bestsellers, clearance, or scaling. The Amazon PPC management strategy ensures your scaling is structured, targeted, and ROI-positive.
• A team that adjusts strategy based on real performance data, not guesswork.
• Campaign optimization that considers your product pages and organic sales.

This level of personalization ensures that the Amazon PPC strategy is working in favor of your business.

c. Clear Reporting & Consistent Communication

Amazon PPC management service partner keeps you informed and involved to help you understand how your PPC campaigns are performing and what’s being improved.

Here’s what to look for:

• Weekly or monthly reporting with key takeaways
• Clear, actionable insights and not just numbers
• A dedicated account manager with an expert and can walk you through campaign insights when needed

Because when reporting is clear and communication is consistent, you feel confident and have the clarity to take meaningful, effective next steps for your best Amazon PPC management campaigns.

d. Focus on Profit, Not Just ACoS

Lowering ACoS looks great on paper, but it does not always mean your business is making more revenue. It’s easy to lower costs and drive traffic, but growing your business profitably takes the best Amazon PPC management strategy.

Here’s what to look for:

• Alignment with deeper key metrics like TACoS, contribution margin, and customer lifetime value
• Support with bundling, upselling, and seasonal planning
• Amazon PPC management campaigns are designed to scale while staying in line with your business goals

This kind of focus ensures that every dollar you spend on ad spend is driving long-term growth, often requiring the expertise of an Amazon PPC specialist, and not just short-term results.

e. Experience with Similar Business Models

Your products, your industry, and your growth stage all impact how your Amazon ad should be handled. A team with experience in businesses like yours can bring ready-to-go insights and strategies that fit right in.

Here’s what to look for:

• Experience with similar product types, catalog sizes, or business models
• Familiarity with your category, whether it’s fashion, home, supplements, or tech
• A record of helping brands like yours grow sustainably

This alignment helps you move forward with less guesswork and more strategic direction in your Amazon PPC management.

Choosing the right Amazon PPC agency is a big decision. So, before you commit, it’s important to ask these questions to make sure they are the right fit for your goals.

Questions to Ask Before You Commit to Best Amazon PPC Management

To have the best Amazon PPC management partner, it’s necessary to have a deeper conversation, not just about pricing or promises, but about how they work and whether they understand your business.

These questions can help you evaluate the right fit without overcomplicating the hiring process.

1. How do you approach scaling campaigns?

Ask how they identify which PPC campaigns to scale and what signals they look for before increasing ad spend. The best Amazon PPC management service provider will talk about testing, performance analysis, and gradual scaling with budget control. You’re looking for a team that scales with purpose and not just speed.

2. What KPIs do you prioritize?

Understanding which key metrics matter most to them gives you insight into their focus. You’ll want to hear a mix of high-level (like TACoS and total revenue) and detailed campaign metrics (like ACoS, CTR, and CVR). This tells you they are paying attention to both the big picture and the performance details.

3. How do you report results?

Ask how often they report and what’s included in those updates. Ideally, they should provide weekly or monthly performance reports that include not just numbers, but clear explanations of what those numbers mean. A team that takes the time to break down performance trends and share actionable next steps helps you stay in the loop and make informed, strategic decisions.

4. Can you share relevant case studies?

This is a great way to see proof of their work. Ask if they’ve worked with brands similar to yours. Be it in terms of product type, catalog size, or stage of growth. If they can share real outcomes and examples, you’ll get a much clearer picture of their experience and capabilities.

5. Do you have experience with my product category?

Whether you’re selling supplements, home goods, or electronics, every product category has its own unique dynamics. Ask how familiar they are with your specific type of product and what the best Amazon PPC management strategy they’ve successfully used in that category is. The more closely their experience aligns with your category, the faster and more effectively they will be able to drive results.

6. Have you worked with sellers at my stage?

Your current stage of growth plays a big role in the type of support you need. Whether you’re launching a new product or managing multiple marketplaces, it’s important to ask if they’ve worked with Amazon sellers in a similar position. A team with experience guiding others through the same phase will already understand the challenges and know exactly how to support your next steps.

Even with the best intentions, it’s easy to make the wrong choice. Here are some common mistakes to avoid when hiring the best Amazon PPC management service provider.

Common Mistakes to Avoid When Hiring the Best Amazon PPC Management Partner

Finding the best Amazon PPC management partner is about knowing what to avoid. Some mistakes might seem small at first but can lead to wasted ad spend, slow progress, and confusion about what’s really going on in your best Amazon PPC management campaigns.

Here are the most common mistakes sellers make and how you can avoid them:

1. Hire for Skill, Not Just Cost

It’s natural to want to save money, but choosing Amazon PPC services just because they’re cheaper can cost you more in the long run. Amazon’s advertising platform is very different from other advertising platforms. It has its own rules, strategies, and buyer behaviors.

If the person or team you hire doesn’t have hands-on experience with Amazon Ads Services, they may use the wrong approach, miss key opportunities, or even hurt your performance. Paying a bit more for expertise usually means fewer mistakes, better results, and faster growth.

2. Don’t Proceed Without a Strategy

A trustworthy best Amazon PPC management partner should be able to explain how they’ll run your advertising campaigns step by step. If they only talk about lowering ACoS or say they’ll “optimize campaigns” without specifics, that’s not enough.

You want someone who can clearly outline how they’ll do keyword optimization, and keyword research, structure your campaigns, adjust bids, and scale over time. Having a roadmap builds confidence and shows they have a plan, not just good intentions.

3. Ignoring Communication and Reporting Gaps

Best Amazon PPC management isn’t a “set it and forget it” task. It requires constant attention, updates, and adjustments. If your best Amazon PPC management partner doesn’t offer regular check-ins, clear reports, or explain what’s happening in your account, it becomes hard to track progress.

Good communication means you’re always in the loop. Look for someone who shares performance updates regularly (weekly or monthly), explains what’s working, and tells you what’s being improved next.

4. Only Focusing on ACoS

ACoS (Advertising Cost of Sale) is important, but it’s only one piece of the puzzle. Many sellers make the mistake of chasing a super-low ACoS and end up limiting their growth.

For example, cutting ad spending to lower ACoS might reduce visibility and Amazon sales. A strong best Amazon PPC management partner will look at the full picture, including TACoS (Total Advertising Cost of Sale), profitability, and contribution margin. Their goal should be to help you grow your business profitably, not just reduce one metric.

Why Growing Amazon Sellers Choose the Best Amazon Advertising Agencies?

As your business grows, running ads on Amazon isn’t just about setting them up. You need a clear strategy, strong execution, and consistent results. That’s exactly what we focus on at Mint Your Store.

We work with a small group of sellers so we can give each one the time and attention needed to grow the right way with the best Amazon PPC management.

Here’s what you get:

• A dedicated PPC expert who manages your account and plans the next steps.
• Weekly or monthly reports that are clear and easy to understand.
• Campaigns tailored to your current growth goals.
• Focus on increasing sales, managing ad spending wisely, and improving profits.

With Mint Your Store, your Amazon ads are not just running, but are working toward your business goals every step of the way through the best Amazon PPC management.

Final Thoughts – Work With a Team That Grows With You

Choosing the best Amazon PPC management services is not just a task to check off, but a decision that can shape the future of your business.

The right Amazon PPC agency won’t just run your PPC campaigns or send monthly reports.

They’ll understand your goals, adapt to changes in the Amazon marketplace, and make sure every ad spend dollar is working to grow your business, not just today, but in the long run.

Take your time to evaluate your options. Revisit the key questions, watch out for common mistakes, and choose a team that truly fits your brand’s phase and vision.

Whether or not you choose Amazon PPC service from Mint Your Store, make sure you’re partnering with people who care about your results as much as you do. The top Best Amazon Advertising Agencies share this commitment to client success and transparent Amazon Advertising Services.

Because when that alignment is there, growth doesn’t feel forced but happens naturally through effective Amazon PPC management.